Why retail needs a whole new strategy to target Gen Z
Inside Retail
MAY 2, 2024
Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years. But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. So it’s no wonder that 50 per cent of Gen Z say that brands “don’t get them”, she said.
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