Kmart cops $1.3 million fine for over 200,000 spam emails
Inside Retail
NOVEMBER 2, 2023
Kmart Australia has paid a $1.3 million infringement notice for sending 212,471 marketing emails, according to the Australian Communications and Media Authority (ACMA). The emails were sent between July 2022 and May 2023 to customers who had previously unsubscribed, due to a combination of technology, system and procedural failures. “When a customer decides to opt out of a marketing mailing list, businesses are obliged to fulfil that request.
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