Majority of Australian brands struggle with connecting customer data
Inside Retail
APRIL 10, 2024
More than half of Australian brands say that connecting customer data across channels, sources and platforms remains their biggest challenge. According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights. Twilio’s research showed that 86 per cent of businesses claim they provide ‘good’ or ‘excellent’ customer engagement but only 54 per cent of consumers agree.
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