Sat.Mar 15, 2025

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How Pat McGrath Labs fell from a US$1 billion valuation – and what’s next

Inside Retail

How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? Lets rewind. After several decades of creating iconic looks on high-end runways and in editorial shoots for magazines, including Allure and Vogue , makeup artist Pat McGrath decided to launch her eponymous beauty brand in 2015.

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