Why Custom Embroidery Is Becoming a Staple for High-End Retail Widening Brand Appeal
Retail Focus
JUNE 5, 2024
Humans have been embroidering for literally thousands of years, and yet it is not a process that has sat still or stagnated. In fact its popularity is, like all fashion trends, somewhat cyclical – and the application of modern technology to it is giving high-end brands a way to engage audiences that are hungry for personalisation. To understand why this is happening right now, let’s talk about the motivating factors encouraging retailers to make custom embroidery a staple of their current
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