Asia Pacific in focus: Vivaia’s next big move
Inside Retail
SEPTEMBER 22, 2024
After opening its first permanent store at Langham Place in Hong Kong and entering Malaysia with its first store at The Exchange TRX Mall, the US-based footwear brand Vivaia expanded its footprint into Vietnam last week. These locations, however, are not random pins on a map but a part of the brand’s larger expansion plan in Asia Pacific, including key markets like Japan, South Korea, Malaysia, Singapore and Australia.
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