Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry
Retail Focus
NOVEMBER 26, 2024
The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. In the run-up to Christmas and in the digital age of the investigative consumer, Somebody Digital reveals how brands and consumers alike can cut through the noise to uncover genuine, impactful influence.
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