Momotaro Jeans aims to capture international customers through rebrand strategy
Inside Retail
JULY 21, 2024
With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. The Japanese denim label has recently launched a new concept store on Shinmonzen-dori in Kyoto as part of its rebranding. “Inbound tourists are our largest customers right now,” Masataka Suzuki, president and COO of Momotaro Jeans, told Inside Retail.
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