Can Charlie XCX help change consumers’ perception of H&M?
Inside Retail
SEPTEMBER 20, 2024
Fast-fashion giant H&M recently unveiled the autumn/winter 2024 collection from its atelier spinoff H&M Studio. The limited-edition fashion drop signals the brand is “returning to its roots and reconnecting with its community through a global ‘re-ignition’,” H&M’s head of design Eliana Masgalo told Vogue Scandinavia. But what does that really mean for the fast-fashion brand’s broader business?
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