‘Demure’, ‘brat’ and internet virality’s impact on retail
Inside Retail
AUGUST 26, 2024
This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful. On August 2, Jools Lebron posted her first viral ‘demure’ video, explaining how she styled her hair and makeup in a “very demure, very mindful” manner and encouraged her viewe
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