Immersive Retailing. The Luxury Brand Gateway to Success
Retail Focus
OCTOBER 7, 2024
By Ghalia BOUSTANI. Retail Consultant | Published author | Visiting lecturer. Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products.
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