How FOMO drives consumers and retailers to participate in Black Friday
Inside Retail
NOVEMBER 23, 2023
Over the past decade, the Cyber Week sales period, anchored by Black Friday, has become a bigger fixture on the retail calendar. It has brought forward the all-important holiday season, as retailers push for the first-mover advantage, discounting before their competitors in an effort to get an early lead. For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday.
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