What it takes for emerging designers to break into Australia’s fashion industry
Inside Retail
MAY 24, 2024
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle. Australian Fashion Week’s Next Gen runway spotlighted emerging brands Emily Watson, Potirakis, House of Campbell and Amy Lawrence as the industry’s next frontier.
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