Wider range and 3D printing: Inside Lego’s largest store in the world
Inside Retail
NOVEMBER 9, 2023
Global toy company Lego opened its biggest store in the world in Sydney, Australia, this week, bringing its highly interactive, direct-to-consumer shopping experience to new heights. The 900sqm store is the first Lego store in Australia to have a street frontage, rather than being placed in a shopping centre, and signifies the culmination of years of bricks-and-mortar expansion in the market.
Let's personalize your content