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Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. One of the easiest ways that retailers can support customers with their delivery experience is by encouraging them to download the AusPost App.
And remember, for a deeper dive, you can download the full report. Delivering progress for every generation Whether your targetmarket falls neatly into one generation, or your product offering spans them all, you have a great opportunity to tailor your delivery experience to meet the needs of each group.
Get something wrong and youve broken the whole system at once, and its harder to tailor solutions to individual channel needs. Retailers also need to understand what their North Star is what they hope to achieve through unified commerce and the emotional drivers of their targetmarket. Download the full report here.
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To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Recognizing the nuances of psychographic distinctions enables more precise targeting.
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