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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. One of the easiest ways that retailers can support customers with their delivery experience is by encouraging them to download the AusPost App. trillion globally.

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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. And remember, for a deeper dive, you can download the full report.

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Three ways to scale your app to 1 million users

Inside Retail

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . Also included is a comprehensive overview of deep linking , a strategy shown to double apps’ user retention rates.

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Beyond omnichannel: Why everyone is talking about unified commerce

Inside Retail

Unified commerce is where you put the customer at the heart of every decision, so its a customer-centric retail strategy that seamlessly connects all sales channels, both physical and digital, through a single, integrated platform, Nick Gray, founder of retail consultancy agency I Got You, told Inside Retail. Download the full report here.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Shein’s inclusive strategy makes a lot of sense.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes.