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How to get your first-party data strategy right

Inside Retail

Acting now to build a strong first-party data strategy isnt just about staying compliant, its about positioning your business as trustworthy, transparent, and future-proof. A well-thought-out strategy shows customers you respect them. Think Amazon, but tailor it to your niche. Download the full report here.

Strategy 165
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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. One of the easiest ways that retailers can support customers with their delivery experience is by encouraging them to download the AusPost App.

Consumer 130
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Fourty-two per cent of Millennials and 38 per cent of Gen Z are excited by AI-driven shopping experiences that tailor recommendations and messaging to their preferences. For a deeper look at whats driving Australian consumers in 2025, download Wunderkinds full report here.

Consumer 130
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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. And remember, for a deeper dive, you can download the full report.

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Composable Commerce Reference Architecture 2024 Edition

The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)

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Adapting to customer behaviours in 2022

Inside Retail

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Here are some proven strategies for achieving versatility online: Integrate your offline and online shopping experiences.

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How to reach customers at the time of purchase

Inside Retail

Here are some strategies to reach customers at the time of purchase: Adopt an agile approach. While this strategy may require more real-time data, it will allow retailers to more quickly adjust business offerings to meet consumer expectations. If there’s one thing businesses learned from last year, it’s that nothing is constant.

Strategy 246