Inside Retail

JANUARY 24, 2022

Customers are savvy these days and if you make empty promises around your sustainable packaging, they won’t hesitate to call you out on social media. Download the report here. Consistency is key. Sixty-nine per cent of shoppers have started with a new brand because they admire its sustainability activities.

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Inside Retail

FEBRUARY 15, 2022

From managing greenwashing to authentic storytelling and tackling the haters on social media, the journey towards genuine sustainability is long and challenging for modern retailers. It’s about how you present yourself and communicate through social media the impact that you’re making and your sustainability goals.

Consumer 173

Consumer Social Media Engagement Other 173

Inside Retail

DECEMBER 21, 2021

Page 30 of the company’s extensive Code of Conduct document, downloadable online , states: “As we operate regulated payment platforms, we are required by law to stay vigilant, verify the identity of customers and protect them by carefully monitoring for fraud and suspicious behaviour. Social-media scams and hacks are increasing.

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Social Media Advertising Management Marketing 246

Inside Retail

JULY 31, 2022

Encoding a web link or action into the NFC tag within a garment allows anyone wearing it to interact with the brand, introducing new customer experience layers that go further than social media marketing and pay-per-click advertising. We’re starting to see NFC tags emerge more in apparel.

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Social Media Apparel Fashion Perspective 239

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. Consumers want to be entertained.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

DECEMBER 5, 2022

These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. For a complete breakdown of the survey results, including industry-specific snapshots, download ChannelAdvisor’s 2022 Online Consumer Behaviour Global Report. . Click and Collect Is Here to Stay.

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Strategy Social Media Consumer Shopping 260

Inside Retail

JULY 7, 2021

This distrust, combined with the digitised ability for consumers to create their own content on YouTube, social media, blogs, and most recently, platforms such as TikTok, has fundamentally changed how consumers are influenced on their path to purchase. You can download the report here. Miss out at your peril.

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Social Media Advertising Consumer Form 230

Inside Retail

OCTOBER 5, 2024

Australian consumers are not just using social media to complain about inflation and the allegations against Coles and Woolworths – instead, they are sharing receipts and tools to save money on their everyday grocery shops.

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Inside Retail

NOVEMBER 14, 2021

The Nike trademark applications are “intended to cover the categories of downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds”.

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Inside Retail

APRIL 4, 2024

The ability to purchase products and services from social media platforms is now essential, with 59 per cent of consumers likely to make online purchases from international merchants through social media platforms. Within social media, influencers are more influential than ever.

Social Media 130

Social Media Consumer Expansion Display 130

Retail Focus

AUGUST 6, 2024

While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.

Fashion 147

Fashion Consumer Social Media Engagement 147

Inside Retail

AUGUST 22, 2021

Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period. The report itself is also available for download free of charge. “I Download the report or sign up for a free 30-day trial. We’re seeing a boom,” says Boyer. “I

Shopping 173

Shopping Social Media Strategy Consumer 173

Inside Retail

SEPTEMBER 19, 2024

It’s as easy as downloading the app, signing up for Boss Revolution, and adding funds to your account. Connecting Australians to the world Between 2022 and 2023, the number of mobile connections, such as those used for social media and building social connections, grew to 32.71 Download the app today.

Social Media 130

Social Media Planning Location Other 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

JUNE 4, 2024

BigCommerce’s data from this year – benchmarked against data for the previous four years – provides critical clues for retailers to optimise strategies in line with current purchasing behaviours, cart abandonment trends, delivery needs, loyalty and rewards preferences, brand engagement, and social media effectiveness.

Social Media 147

Social Media Tailored Engagement Consumer 147

Inside Retail

SEPTEMBER 8, 2021

It was this realisation that spurred Eikmeier to model Good Empire on a highly engaging social media platform. Good Empire worked with Octalysis, a leading gamification agency, to find ways to harness the positive aspects of social media, such as creativity and community, to change human behaviour, while leaving out the harmful ones.

Social Media 130

Social Media Engagement Other 130

Inside Retail

NOVEMBER 13, 2022

While many app marketers recognise influencers’ impact on social media, more than 80 per cent of them say they’d like to have more methods to measure the ROI of influencer marketing. Download your copy of Scaling your app to 1 million users, the ultimate guide, Part 2 now. Builds trust and credibility.

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Target Market Social Media Strategy Marketing 130

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Chances are not many will point towards Chinese online brand Shein.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. .

Social Media 130

Social Media Gifts Shopping Consumer 130

Inside Retail

AUGUST 29, 2023

A major factor behind this shift is the rise of video-forward social media app TikTok and its primarily Gen Z user base. In 2019, TikTok was downloaded 693 million times, making it the most downloaded app that year. In 2020, it was downloaded another 850 million times.

Fashion 130

Fashion Social Media Marketing Apparel 130

Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. The way we buy clothes has been changing. Retail is still the main source of fashion inspiration.

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Social Media Fashion Shopping Advertising 130

Inside Retail

JULY 21, 2021

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face.

Social Media 246

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Inside Retail

MARCH 27, 2024

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Social Media Fashion Engagement Promotion 130

Inside Retail

JANUARY 2, 2024

You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

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Strategy Marketing Social Media Engagement 130

Inside Retail

JUNE 28, 2021

To this end, retail marketers are turning to established channels, such as websites, email and social media, and dynamically coordinating them with emerging channels, such as virtual assistants, augmented reality, and connected devices. You can download it here. This was originally published in the Asian Retail Outlook report.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 26, 2023

We see seamless transitions between physical stores, websites, mobile apps, and social media as critical to catering to the growing consumer appetite for convenience and personalised experiences when shopping.” Download Retail Insights & Shopper Sentiment for 2024.

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Shopping Engagement Consumer Gifts 246

Design Week

APRIL 16, 2021

Videos from Jon Sorrentino “We’re in a golden age right now” Sorrentino is one of a growing number of designers flocking to the popular video-based social media app. Others use it as a kind of social media portfolio, documenting work in progress and other creative pieces. ” More from Sorrentino.

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Design Social Media Other Engagement 134

Inside Retail

DECEMBER 19, 2023

As part of the settlement, Google said it would simplify users’ ability to download apps directly from developers. ” Epic CEO Tim Sweeney, in a post on social media platform X, said the states could have won a larger damages amount “if they’d stayed in the fight a few weeks longer.”

Consumer 130

Consumer Social Media Advertising Other 130

Inside Retail

OCTOBER 3, 2022

They’re loud on social media, and it’s quite fun to see how they are enjoying our products,” he explained. For example, last month in August, we did a ‘love collection’ in China for Valentine’s Day on the 8th of August, and it was all over social media. The impact that campaign had on social media was amazing.

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Social Media Marketing Strategy Accessories 130

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. The post Decoding the journey from online research to in-store purchase appeared first on Inside Retail.

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Social Media Shopping Form Promotion 130

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory.

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Circulation Social Media Engagement Advertising 130

Inside Retail

JULY 18, 2024

If trained correctly by drawing on data from throughout the retail business and with external sources such as econometrics, search, and social media, AI-driven forecasts can deliver at speed and scale and are best when combined with judgemental forecasts where the business activates promotional or other demand-driving initiatives.

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Planning Retail Sales Social Media Consumer 147

Design Week

JUNE 21, 2021

A selfie mirror for children allows kids to choose from a selection of masks in a frame – from sporting figures like John McEnroe to fantastical creatures like unicorns – and then download pictures of themselves and share them on social media.

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Light Social Media Display Texture 133

Inside Retail

FEBRUARY 27, 2023

Social media marketing in particular has grown in terms of its reach and impact, with an estimated 75 per cent of internet users reporting that they use social media to research products prior to purchase, either online or in-store. Download here.

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Social Media Harmony Shopping Department Stores 130

RetailMinded

APRIL 18, 2024

These links can be found in many other places as well, such as on impersonated social media accounts or fake job advertisements and malicious ads displayed on legitimate websites. Firstly, social media contains live selling and marketplace features. Firstly, social media contains live selling and marketplace features.

Social Media 59

Social Media Advertising Shopping Other 59

Trade Show Booth Companies - Trade Group

MAY 2, 2023

Let’s face it, the rise of “social” media has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. Tell us about your highlight from EXHIBITOR LIVE!

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Marketing Social Media Gifts Contrast 98

Inside Retail

MARCH 22, 2023

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. Download here. This article was originally published in the 2023 Australian Retail Outlook, powered by KPMG.

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Social Media Line Engagement Management 130