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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. You can download the full report here.

Strategy 130
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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.

Strategy 246
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Digital Retail marketing – how can Pokemon Go entice shoppers into bricks and mortar stores?

Barber Design

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

RetailMinded

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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AI linked to soaring revenues during holiday retail boom

Inside Retail

Adobe’s long experience in AI has seen it crunching data on consumer behaviour for well over a decade, with prediction algorithms applied to forecast what the market uplift is going to be for every year’s holiday season. Click here to download Adobe’s “The Great Acceleration” report.

Consumer 130