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Competition in digital marketing is fierce: 81 per cent of retailmarketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Streetwear brand Ksubi is making a splash in the Australian retailmarket, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. You can download the full report here.
Retailmarketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.
The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retailmarketers share integrated tech stacks with advertising teams, this alignment alone is not enough.
Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retailmarketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.
In this article, we will dive deeper into learning more about which video automation tools you can use for your retailmarketing strategy this year. Retailmarketers quickly realize how video transcription could save them time when presenting something new to their target audience.
Adobe’s long experience in AI has seen it crunching data on consumer behaviour for well over a decade, with prediction algorithms applied to forecast what the market uplift is going to be for every year’s holiday season. Click here to download Adobe’s “The Great Acceleration” report.
The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.
Are you ready to reimagine retailmarketing? Click here to download the Retail Customer Engagement review and transform shopping experiences to thrive in these times of great change. The post Three practical solutions to drive brilliant customer engagement appeared first on Inside Retail.
Retailmarketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.
If you think AR is simply for bored Gen Z consumers, think again, as interest is actually strongest among Millennials, who account for one in three of all retail spending in Australia, said the report. Meanwhile, the global AR-in-retailmarket is forecast to grow at a rate of 47 per cent between 2020 and 2027.
This story is from our 2025 Australian Retail Outlook. Download the full report here. Every January, the US National Retail Federation hosts its annual retail Big Show in New York City, attracting about 40,000 attendees from all over the world. This could mean the end of the work-from-home generation. So, our take?
Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retailmarket.”
The retailmarketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. You can download the full report here.
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