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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Fourty-two per cent of Millennials and 38 per cent of Gen Z are excited by AI-driven shopping experiences that tailor recommendations and messaging to their preferences. Retailers should, therefore, take a multi-faceted approach to content marketing, balancing promotions with informative and trust-building content to drive repeat engagement.

Consumer 130
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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. One of the easiest ways that retailers can support customers with their delivery experience is by encouraging them to download the AusPost App.

Consumer 130
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How pharmacies are tapping into personalisation tech

Inside Retail

Using loyalty rewards to promote health outcomes. After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Merging above-the-line and below-the-line promotions.

Promotion 239
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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

However, these positives are likely attributable to a range of factors – including inflation, fewer sales promotions being pushed by brands this year and more big-ticket holidays and high full-price items being sold – as opposed to consumers buying more, given the number of units purchased per online sale actually fell 19 per cent.

Consumer 246
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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. Download the Future of Retail Report and learn how to leverage the Five Drivers for success in 2021 and beyond.

Consumer 246
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Why e-commerce players need a composable commerce solution

Inside Retail

The paper shows that by adopting a composable approach, enterprises can create a tailored e-commerce experience to meet the unique demands of their customers both today and tomorrow. For businesses that do respond to the challenge, the benefits can be almost immediate. to live chat with a team representative.

Tailored 225