Inside Retail

MARCH 3, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. Any loyalty strategy should consider different drivers of value across customer segments and the delivery of an overarching CX designed to eliminate points of friction and promote ease of shopping.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). But are retailers up to the task of responding to these new pressures, and how are they adapting to remain competitive? The loyalty battle is not lost for retailers who want to go the extra mile.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. The appeal of interactive experiences has cemented itself into the world of retail. Ikea recently debut a line of chairs and desks designed specifically for gamers.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

MAY 2, 2021

And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. Download the Future of Retail Report and learn how to leverage the Five Drivers for success in 2021 and beyond.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

MARCH 19, 2023

The best strategy to achieve this lies in composable commerce – a modular digital approach that allows businesses to customise their tech stacks by choosing best-in-breed solutions to suit their unique business needs. For businesses that do respond to the challenge, the benefits can be almost immediate. times the speed of their peers.

Tailored 225

Tailored Strategy Marketing Architecture 225

Inside Retail

JUNE 28, 2021

On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. By adapting to these predominant trends with customer- and digital-first strategies, retailers can overcome challenges and build trust in the new normal of retail.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

Management 234

Management Tailored Space Location 234

Inside Retail

JULY 2, 2024

In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce. Imagine the impact on your bottom line by successfully implementing a data-led, action-based personalisation strategy. Data-driven personalisation: A game-changer.

Customer Engagement 147

Customer Engagement Engagement Strategy Marketing 147

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . This allows businesses to evaluate and continuously evolve their customer engagement strategies to grow their brand. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

OCTOBER 16, 2023

“Those looking to make the most of it can use our predictions as a guide – but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing and customer experience in November and December.

Shopping 147

Shopping Gifts Planning Tailored 147

Inside Retail

JULY 1, 2024

You can download it here. A certification in Sustainable Business Strategy gave me credentials to do that. John Winning recognised this and in 2020 I joined the Winning Group to establish the company’s first sustainability strategy and function.

Perspective 147

Perspective Management Strategy Promotion 147

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

Retail Focus

SEPTEMBER 24, 2024

Building on this momentum, Fastic wanted to leverage customer insights to enhance its personalisation strategies and solidify its leadership in the health and weight-loss industry, using engagement to grow app revenues and increasing paid subscription sign-ups.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

MARCH 15, 2023

NM: Our national marketing approach communicates the value of health, with an ongoing promise of providing real value every day and three weekly real deal promotions. Our private-label brands are ranged and promoted to provide great value to customers and improve margin to our pharmacy owners. Download here.

Promotion 130

Promotion Management Balance Shopping 130

Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.

Social Media 130

Social Media Consumer Fashion Shopping 130

Inside Retail

SEPTEMBER 19, 2022

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. The role of SMS.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

MARCH 9, 2023

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. “I am with Temu who has the same and more for less.”

Social Media 130

Social Media Marketing Jewelry Merchandising 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

SEPTEMBER 22, 2024

Download the AI Trends Report For Ecommerce Marketers research paper here. There is a possibility that marketers have been distracted by generative AI – and, as a result, haven’t been building out the kind of well-rounded AI strategies that really move the needle,” she says.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". Before the event, be sure to establish how much promotional material you will need (fliers, posters, videos, etc.), What is a product launch?

Planning 98

Planning Advertising Target Market Marketing 98

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Now for the hard part: reaching out.

Marketing 94

Marketing Social Media Engagement Target Market 94

Trade Show Booth Companies - Trade Group

OCTOBER 25, 2022

Download our white paper "Demystifying Trade Show ROI". TIP 3: TRAIN BOOTH STAFF ON KEY MESSAGING AND ENGAGEMENT STRATEGIES. In general, there are three strategies for using promotional items effectively. The best promotional items incorporate all three. FREE WHITE PAPER. TIP 5: GIVE RELEVANT SWAG. Use swag to.

Promotion 98

Promotion Social Media Marketing Engagement 98

Inside Retail

OCTOBER 27, 2022

There will be 15 downloadable skins influenced by fashion, fantasy and adventure for players to collect. Surprisingly, when arriving at the Burberry website at the moment, you’re greeted by an interactive hero banner promoting the Burberry x Minecraft experience.

Fashion 147

Fashion Form Promotion Consumer 147

Parcel Pending

OCTOBER 17, 2023

However, with the right strategy and technology, returns can evolve from the cost of doing business into a competitive advantage, driving increased sales, customer convenience, and cost-efficiency. In the age of e-commerce dominance, shopping has evolved significantly. Based on customer results.

Location 105

Location Promotion Consumer Strategy 105

Inside Retail

FEBRUARY 27, 2023

All this shows e-commerce has become critical to any retailer’s sales strategy and there are significant benefits for brands. This is a strategy of ensuring the online and offline sales experiences are integrated, particularly in premium product categories like jewellery, where there is a mental spending limit online. Download here.

Social Media 130

Social Media Harmony Shopping Department Stores 130

Retail Focus

FEBRUARY 7, 2024

Mobile user engagement tools Pushwoosh Pushwoosh is a customer engagement platform , that is tailored for businesses adopting an omnichannel communication strategy with mobile users. To assist you in optimizing engagement with both existing and potential customers, we’ve compiled a list of leading tools in each category.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

JULY 18, 2024

If trained correctly by drawing on data from throughout the retail business and with external sources such as econometrics, search, and social media, AI-driven forecasts can deliver at speed and scale and are best when combined with judgemental forecasts where the business activates promotional or other demand-driving initiatives.

Planning 147

Planning Retail Sales Social Media Consumer 147

RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Share: The last step is to download your videos and directly share them through your email, and social media channels. That’s why video automation tools were created.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Focus

MARCH 27, 2023

For further information on optimising cross-border strategies for success and how brands can build international consumer relationships that better meet the needs of today’s shoppers, download the full report: ‘How To Sell Direct In The Age Of The Conflicted Shopper’.

Consumer 130

Consumer Shopping Engagement Strategy 130

Inside Retail

OCTOBER 21, 2021

Additionally, retailers can expect promotional periods such as event days to be extended over a longer time frame as brands try to smooth out consumer demand. Shopify recommends two key strategies retailers should use to optimise the peak sales season this year: Identify the top sales channel. Be clear on inventory decisions.

Social Media 130

Social Media Gifts Shopping Consumer 130

Inside Retail

FEBRUARY 13, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. In practical terms, this translates into the three R’s: Repair, Reuse, and Repurpose – strategies that innovative fashion retailers have already adopted. Did you find 2023 ordinary or even downright tough? The data is murky, multifaceted and it’s a moving feast.

Beauty and Health 130

Beauty and Health Strategy Consumer Fashion 130

Inside Retail

MARCH 21, 2024

Know your customer For today’s retailer, no matter the channel, knowing and understanding your customers and their needs is critical to tailoring strategies for optimal engagement. It’s free here online. The post Revealed: How retailers can satisfy consumers facing cost-of-living challenges appeared first on Inside Retail Australia.

Consumer 130

Consumer Tailored Management Shopping 130

Trade Show Booth Companies - Trade Group

FEBRUARY 21, 2023

However, attending all of them may not be the most efficient way to meet your company’s goals or promote your business. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What happens at a gardening trade show? Speak with a consultant below!

Outdoor 97

Outdoor Management Marketing Accessories 97

Inside Retail

NOVEMBER 14, 2023

The other part of the group focuses on communications – developing, planning and creating the assets to promote the product.” “Part of the group owns ideation and the whole process of developing the collections through to reaching the stores,” explains Buchbauer. The time to market for a new product has been cut by 20 per cent.

Marketing 130

Marketing Planning Concept Contrast 130