Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

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Consumer Target Market Shopping Pattern 130

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotion 130

Promotion Marketing Target Market Shopping 130

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. FREE WHITE PAPER.

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

JULY 21, 2021

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market. Download the free eBook here.

Balance 130

Balance Marketing Fashion Apparel 130

Greater Group

AUGUST 27, 2019

HOW TO CAPTURE THE MILLENNIAL MARKET? At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation. Customer shopping behaviour is also key in how we direct them around the store through strategic planning. Download your free guide here!

Design 52

Design Social Media Shopping Balance 52

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

Are you worn-out from planning for events that NEVER seem to meet expectations? Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? It’s always best to have a plan. You plan to go to Acme Trade Show with a 40’x40’ exhibit (1,600 sq.

Marketing 52

Marketing Target Market Location Management 52