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How Officeworks uses customer insights to drive strategy

Inside Retail

In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. IR : How do you plan to improve your understanding of the customer in 2025? You can download the full report here.

Strategy 130
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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. You can download the full report here. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response?

Strategy 130
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If the price is right: Four key pricing strategies to optimise trade plans

Inside Retail

Price responsiveness (elasticity) forms the foundation of understanding and improving your trade strategy. The more elastic a product is, the more it responds to price changes critical to building your pricing strategies and deciding how best to allocate your trade spend.

Strategy 130
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A new twist on privacy: planning for a post-cookie world

Inside Retail

This powerful solution can help you ensure that your investment decisions are backed by data-driven and proven market strategies, that deliver sales uplift. Now is the perfect time to test your new strategies and measure them against your actual sales, using a reliable and proven method.

Planning 263
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A retailer’s playbook for discounting during major sales events

Inside Retail

This shift suggests a more calculated, pre-emptive strategy, rather than an over-reliance on deep discounting, she said. Once a goal is set, retailers can model the impact of their discount strategy on gross profit and assess whether it aligns with their objectives, Penn-Kahn said. Download the full report here.

Strategy 130
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How retailers can protect against costly IT outages and cyber disruptions

Inside Retail

If there was one event in 2024 that retail companies want to learn from to inform their cyber strategy, this is surely it. To avoid the potential damage of a cloud outage is to forgo the benefits of digital transformation that are now critical to any retailers sales strategy. You can download the full report here.

Strategy 130
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Let data guide your strategy this year. Download a copy of the free 2024 Marketing Spend Report today. Explore emerging opportunities.

Marketing 287