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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third. See things from an omnichannel perspective. Download a copy of the free 2024 Marketing Spend Report today.

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

Multi-channel compatibility: Select a tool that aligns with your audience’s preferred communication channels, such as push notifications, SMS, email, or social media. Ease of use: Opt for a user-friendly tool that seamlessly integrates with your marketing team’s workflow.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. According to Soni, Southeast Asia has a very young population, and e-commerce adoption as well as social media adoption rates are off the charts. A confident start.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.