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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

And remember, for a deeper dive, you can download the full report. Delivering progress for every generation Whether your target market falls neatly into one generation, or your product offering spans them all, you have a great opportunity to tailor your delivery experience to meet the needs of each group.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

You can download the July eCommerce Benchmark report here. With mobile devices dominating the consideration and purchasing phases of the online buyer journey today, brands need to tailor their marketing and online stores to accommodate these devices. Download a summary of FY22 e-commerce performance here. .

Consumer 246
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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

Strategy 246
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Composable Commerce Reference Architecture 2024 Edition

The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

These integrations created a positive contribution toad their marketing investments for the brand, where the ancillary revenue generated from Rokt E-commerce could then be invested into their activity with Rokt Ads allowing Ezibuy to capitalise on the pandemic-induced surge in demand while improving their customer experience and revenue.

Tailored 246
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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10.