Inside Retail

APRIL 1, 2025

There was also a noticeable increase in email and SMS marketing in the lead-up to Black Friday and Cyber Monday, with a quieter communication phase during the weekend itself. This shift suggests a more calculated, pre-emptive strategy, rather than an over-reliance on deep discounting, she said. Download the full report here.

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Strategy Marketing Planning 130

Inside Retail

JANUARY 6, 2025

Over the last year to seven years, however, these brands have launched impressive comeback strategies, bringing them back onto consumers radars. Since Dicksons debut at the company, however, Gap brands have adopted more focused and intentional strategies for assortment, discounting and pricing.

Strategy 130

Strategy Fashion Apparel Merchandising 130

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 25, 2024

While the report is free to download, a ranking only tells you so much, so we reached out to the leaders behind the brands to understand the key drivers of their commercial success in FY24. We’re then able to pass some of that through to the consumer, while also driving business growth and continuing to outperform the market.

Beauty and Health 130

Beauty and Health Flow Management Expansion 130

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8 They are researching online and buying in-store. “So

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

MARCH 19, 2025

If there was one event in 2024 that retail companies want to learn from to inform their cyber strategy, this is surely it. Crowdstrike is a market-leading anti-malware solution because it rapidly delivers updates to detect new threats. You can download the full report here. The same is true for cloud providers like AWS.

Strategy 130

Strategy Planning Management Balance 130

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. One of the easiest ways that retailers can support customers with their delivery experience is by encouraging them to download the AusPost App.

Consumer 130

Consumer Target Market Shopping Pattern 130

Inside Retail

FEBRUARY 27, 2025

To capitalise on this shift, brands need to own their customer relationships by investing in identity resolution technology that enables personalised email and SMS marketing. For a deeper look at whats driving Australian consumers in 2025, download Wunderkinds full report here.

Consumer 130

Consumer Engagement Shopping Promotion 130

Inside Retail

OCTOBER 13, 2021

“We continue to leverage our content strategy to drive brand awareness and discovery, and we are reinvesting in the business to accelerate our growth trajectory within a large and growing $11 billion market,” O’Shannessy said.

Strategy 246

Strategy Marketing Space 246

Inside Retail

NOVEMBER 8, 2021

As the data-decision driven world continues to evolve, the marketing space is seeing marketers, category and brand professionals alike held more accountable than ever for success and delivering results – not just with vanity metrics like clicks and engagement, but perpetually trying to understand how these convert into sales.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

DECEMBER 2, 2024

Analysing the vast amounts of data from various sources informs strategies to predict trends, personalise content and optimise campaign delivery in real time. Learn more about how big data in advertising can help you succeed by downloading Circana’s AdVentures in Advertising Outlook Report. The post Big data. Big future.

Advertising 130

Advertising Consumer Planning Strategy 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Influencer marketing is another key tactic behind the brand’s social media success.

Social Media 242

Social Media Fashion Marketing Strategy 242

Inside Retail

JULY 3, 2024

Chinese fashion company Shein is significantly ramping up its marketing efforts in South Korea to capitalise on the country’s burgeoning e-commerce sector. The number also positioned the company as the fourth-largest in the domestic market after Coupang, 11Street and AliExpress, according to Business Korea. According to data.ai

Fashion 147

Fashion Marketing Expansion Strategy 147

Inside Retail

MARCH 3, 2025

Download the full report here. Instead, we are being very thoughtful about what our marketing is trying to say, and how we can do this without bringing the brand down to a discounter with no brand value. This story is from our 2025 Australian Retail Outlook.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

FEBRUARY 29, 2024

Research from Nielsen IQ, cited by Centric Software, the Product Lifecycle Management (PLM) software market leader, shows that 99 per cent of Australian households continue to buy private-label products. Centric’s e-book details five core strategies retailers can adopt to boost their private-label business.

Strategy 130

Strategy Planning Merchandising Concept 130

Inside Retail

MARCH 15, 2023

Executing an omnichannel strategy is vital for gaining that competitive edge. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers. Why avoiding assumptions is the first step to embracing an omnichannel strategy that will best cater to your shoppers.

Strategy 130

Strategy Shopping Line Consumer 130

Inside Retail

JUNE 10, 2024

Forrester finds Shopify strongest for current offering and future strategy Last month, research and advisory firm, Forrester, released its Forrester Wave: Commerce Solutions for B2C for Q2 2024 naming Shopify the strongest platform in terms of current offering and future strategy. per cent of a brand’s GMV or $3.6

Strategy 264

Strategy Planning Management Other 264

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

Strategy 246

Strategy Tailored Shopping Marketing 246

Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. We went to Australian Post to develop downloadable express post labels.

Fashion 279

Fashion Engagement Strategy Consumer 279

Inside Retail

FEBRUARY 17, 2025

Download the full report here. Given that shoppers in other markets have embraced it, however, the exam question is: Should this be regarded as a permanent or temporary difference? KPMGs 2024 Apac seamless commerce report surveyed 7000 customers across 14 markets, overlaid with numerous C-suite interviews of retail leaders.

Social Media 130

Social Media Department Stores Consumer Shopping 130

Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

JUNE 16, 2024

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. And remember, for a deeper dive, you can download the full report.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

FEBRUARY 28, 2024

You can download the full report here. A self-described “accidental digital native” Horn left a career in corporate law to join the early leadership teams at The Iconic and Uber Australia. Now at Country Road Group, he is one of the key leaders driving the company’s digital and technological transformation efforts.

Fashion 279

Fashion Strategy Management Marketing 279

Inside Retail

MARCH 9, 2023

If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I

Social Media 130

Social Media Marketing Jewelry Merchandising 130

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. IR : Another major growth driver is the scarcity strategy that you implemented recently.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

JUNE 8, 2021

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy? IR: How would you describe the current eyewear market and the competitive landscape? You can download the report here.

Expansion 264

Expansion Shopping Planning Strategy 264

Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. Fiona Stevens, Head of Marketing at LoyaltyLion said “The ecommerce landscape is changing. About LoyaltyLion.

Marketing 147

Marketing Engagement Contrast Consumer 147

Inside Retail

APRIL 27, 2021

If companies could invest in working capital, they were able to capture market opportunities and acquire customers faster than ever before. The increased pricing attractiveness has incentivised many able retailers to pursue ASX listings rather than private market transactions.

Marketing 246

Marketing Expansion Form Light 246

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Balance 130

Balance Marketing Fashion Apparel 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

Tailored 225

Tailored Strategy Marketing Architecture 225

Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy.

Management 249

Management Strategy Tailored Balance 249