Inside Retail

NOVEMBER 8, 2021

As the data-decision driven world continues to evolve, the marketing space is seeing marketers, category and brand professionals alike held more accountable than ever for success and delivering results – not just with vanity metrics like clicks and engagement, but perpetually trying to understand how these convert into sales.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns.

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Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Influencer marketing is another key tactic behind the brand’s social media success.

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Inside Retail

MARCH 15, 2023

Executing an omnichannel strategy is vital for gaining that competitive edge. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers. Why avoiding assumptions is the first step to embracing an omnichannel strategy that will best cater to your shoppers.

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Inside Retail

JULY 3, 2024

Chinese fashion company Shein is significantly ramping up its marketing efforts in South Korea to capitalise on the country’s burgeoning e-commerce sector. The number also positioned the company as the fourth-largest in the domestic market after Coupang, 11Street and AliExpress, according to Business Korea. According to data.ai

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Inside Retail

JUNE 10, 2024

Forrester finds Shopify strongest for current offering and future strategy Last month, research and advisory firm, Forrester, released its Forrester Wave: Commerce Solutions for B2C for Q2 2024 naming Shopify the strongest platform in terms of current offering and future strategy. per cent of a brand’s GMV or $3.6

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

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Inside Retail

FEBRUARY 28, 2024

You can download the full report here. A self-described “accidental digital native” Horn left a career in corporate law to join the early leadership teams at The Iconic and Uber Australia. Now at Country Road Group, he is one of the key leaders driving the company’s digital and technological transformation efforts.

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Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. We went to Australian Post to develop downloadable express post labels.

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Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Inside Retail

JUNE 16, 2024

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. And remember, for a deeper dive, you can download the full report.

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. IR : Another major growth driver is the scarcity strategy that you implemented recently.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

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Inside Retail

JUNE 8, 2021

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy? IR: How would you describe the current eyewear market and the competitive landscape? You can download the report here.

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Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy.

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Inside Retail

FEBRUARY 27, 2024

The platform enables organisations to create, launch, and manage personalised marketing campaigns to engage with the target audiences across different platforms, devices, and online channels. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. Fiona Stevens, Head of Marketing at LoyaltyLion said “The ecommerce landscape is changing. About LoyaltyLion.

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Inside Retail

APRIL 27, 2021

If companies could invest in working capital, they were able to capture market opportunities and acquire customers faster than ever before. The increased pricing attractiveness has incentivised many able retailers to pursue ASX listings rather than private market transactions.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

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Inside Retail

OCTOBER 12, 2022

Sydney-based non-alcoholic bottle shop Sans Drinks believes the market is getting big enough to support an entire chain of alternative bottle shops. As the market grows, however, Lyre’s is leaning on its growing consumer base to help educate Australians on how best to enjoy their new, non-boozy spirits. There’s no downloading.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Inside Retail

MARCH 23, 2023

Online represents the first major plank in the organisation’s growth strategy in 2023, and it is seeking to establish e-commerce hubs in all major capital cities over the next 12 months. And that’s a really encouraging shift in our market.” Download here.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Inside Retail

AUGUST 22, 2021

“I think it’s a realisation of the strength of e-commerce, which means that having to sort out an online-first strategy is the right business decision for most small to medium businesses. The report itself is also available for download free of charge. “I Download the report or sign up for a free 30-day trial.

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Shopping Social Media Strategy Consumer 173

Retail Focus

MAY 30, 2024

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

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Inside Retail

JUNE 16, 2021

This highlights the importance for retailers of having an integrated multiple-channel advertising strategy for any sales event. Download the Retail Holiday Preparedness Report and learn how you can leverage these six tips to maximise sales revenue regardless of your company type or size. Tailor campaigns for each specific sales event.

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Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

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Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. The podcast is just one element of the brand’s expansive content strategy. Adore Beauty has had much success to date now with three highly rated shows.

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Inside Retail

NOVEMBER 25, 2024

While the report is free to download, a ranking only tells you so much, so we reached out to the leaders behind the brands to understand the key drivers of their commercial success in FY24. We’re then able to pass some of that through to the consumer, while also driving business growth and continuing to outperform the market.

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Inside Retail

MARCH 7, 2023

While activity may be coming back to pre-pandemic levels, there remains a strong market appetite to buy good retailers that have adapted to the new normal and are future-fit, with strong digital DNA and clearly defined brand identities. So how do you get your retail business ready for a transaction?

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Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8 They are researching online and buying in-store. “So

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Inside Retail

MAY 2, 2021

Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Download the Future of Retail Report and learn how to leverage the Five Drivers for success in 2021 and beyond.

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Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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