Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. You can download the full report here. Inside Retail : Ksubi was founded in Australia in 1999, but until recently, it mostly operated in the US market.

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Strategy Expansion Social Media Marketing 130

Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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Social Media Marketing Jewelry Merchandising 130

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Strategy Marketing Social Media Engagement 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

DECEMBER 21, 2021

With unsuspecting victims footing the bill for the marketing campaigns, the hackers simply wait for the orders to roll in, charge for the products and ship them (or not). Social-media scams and hacks are increasing. Facebook’s Philippines marketing manager has not responded to an approach from Inside Retail for comment.

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Social Media Advertising Management Marketing 246

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Social Media Advertising Consumer Form 230

Inside Retail

JULY 31, 2022

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

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Social Media Apparel Fashion Perspective 239

Inside Retail

MAY 23, 2024

Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales. Include social media in your omnichannel strategy Most shoppers start their product research with search engines but often end up on online marketplaces and social media.

Social Media 147

Social Media Customer Retention Strategy Consumer 147

Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. You can download a complimentary copy of the full report here.

Marketing 130

Marketing Outdoor Hobbies Social Media 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. If you don’t know what that is, ask them.”.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Target Market Social Media Strategy Marketing 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

Marketing 98

Marketing Social Media Gifts Contrast 98

Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. In 2019, TikTok was downloaded 693 million times, making it the most downloaded app that year.

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Fashion Social Media Marketing Apparel 130

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Chances are not many will point towards Chinese online brand Shein.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. trillion by 2030.

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Social Media Consumer Expansion Display 130

Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

Marketing 98

Marketing Home Furnishings Social Media Design 98

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. per cent in pre-market trading, indicating a positive reception to the news. But what about home workout products?

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Social Media Apparel Marketing Consumer 130

Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards. Notably, 75 per cent of vendors on Amazon originate from China.

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Social Media Consumer Fashion Shopping 130

Inside Retail

AUGUST 22, 2021

Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period. The report itself is also available for download free of charge. “I Download the report or sign up for a free 30-day trial. We’re seeing a boom,” says Boyer. “I

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Shopping Social Media Strategy Consumer 173

Inside Retail

MARCH 17, 2025

As e-commerce, smartphones and social media have become a bigger part of consumers everyday lives, retailers have embraced solutions and technology to provide a seamless shopping experience for consumers across all channels, from in-store to mobile to online. Download the full report here.

Social Media 165

Social Media Target Market Tailored Shopping 165

Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. The way we buy clothes has been changing. Retail is still the main source of fashion inspiration.

Social Media 130

Social Media Fashion Shopping Advertising 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Social Media Fashion Engagement Promotion 130

Inside Retail

OCTOBER 3, 2022

De Schuytter revealed that the Asian market currently represents one-third of the brand’s overall revenue, so it’s quite significant in the overall scheme of things. It is a trend that is quite different from the European market, he noted. It felt really nice and it worked super well for the market,” he said.

Social Media 130

Social Media Marketing Strategy Accessories 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

JULY 18, 2024

Significant market trends are impacting retail businesses today – the migration of consumers online, supply-chain challenges and the cost-of-living crisis to name just a few – but there is a more obvious reason many retailers are struggling. AI plays a critical role in the process.

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Planning Retail Sales Social Media Consumer 147

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. Letting employees take the reins.

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Circulation Social Media Engagement Advertising 130

Inside Retail

DECEMBER 20, 2023

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. A strong, efficient CDP like Klaviyo helps with both.

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Marketing Social Media Management Engagement 130

Inside Retail

AUGUST 17, 2021

Now I would caveat this by saying that we don’t know how many people have downloaded the update in Australia, or how many will, but from what we’ve seen so far, CPMs have actually increased by over 50 per cent across all clients, which is probably not what most people would have expected. Who did well? Teams have become smarter too.

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Advertising Marketing Social Media Line 130

Inside Retail

NOVEMBER 21, 2024

A vital data collection tool while respecting privacy For the retailer, The Tyro Hello Clever partnership automatically collects data on purchasing behaviour by tracking spend, at what time of the day, and where, building a user profile that the retailer can deploy to send the customer relevant marketing communications.

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Tailored Social Media Marketing Line 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

Marketing 52

Marketing Social Media Advertising Engagement 52

Trade Show Booth Companies - Trade Group

DECEMBER 9, 2022

Download our white paper "Demystifying Trade Show ROI". Whereas trade shows once functioned primarily like ancient middle eastern bazaars or flea markets, they now have a wider purpose of accelerating careers with college-level, showcasing the latest industry news and an outlet to meet other like-minded people. FREE WHITE PAPER.

Outdoor 98

Outdoor Social Media Marketing Other 98

Inside Retail

FEBRUARY 27, 2023

Social media marketing in particular has grown in terms of its reach and impact, with an estimated 75 per cent of internet users reporting that they use social media to research products prior to purchase, either online or in-store. Download here.

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Social Media Harmony Shopping Department Stores 130