Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

AUGUST 9, 2021

“However, our retail, e-commerce and product teams increasingly wanted to look at an alternative view of sales based on when the sales demand occurred for purposes of measuring performance by day, the effectiveness of marketing activities and the influence of special promotions and events.”. Main image credit: @SmitBruins via Twenty20.

Perspective 245

Perspective Promotion Shopping Other 245

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

Marketing 130

Marketing Planning Concept Contrast 130

Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

Tailored 225

Tailored Strategy Marketing Architecture 225

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. Scalene also helps retailers adopt a more sophisticated approach in pricing and promotions, right through to an even more sophisticated deployment of capital. “It

Management 234

Management Tailored Space Location 234

Inside Retail

MAY 2, 2021

And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. Download the Future of Retail Report and learn how to leverage the Five Drivers for success in 2021 and beyond.

Consumer 246

Consumer Tailored Shopping Promotion 246

Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. He also holds a B.A. He also holds a B.A.

Marketing 98

Marketing Social Media Gifts Contrast 98

Inside Retail

DECEMBER 21, 2021

With unsuspecting victims footing the bill for the marketing campaigns, the hackers simply wait for the orders to roll in, charge for the products and ship them (or not). When legitimately using her Facebook Ads account, Sophie routinely buys very small campaigns directed at a nationwide audience to promote postings on her blogs.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

SEPTEMBER 24, 2024

Having conducted a full review of the market, Fastic partnered with MoEngage, leveraging its AI-powered analytics and customer-insight engine to power personalisation within customer journeys. To re-engage lapsed customers, Fastic also launched a ‘Welcome Back Offer’, using personalised content and pricing. 5 star reviews.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

MARCH 15, 2023

NM: Our national marketing approach communicates the value of health, with an ongoing promise of providing real value every day and three weekly real deal promotions. Our private-label brands are ranged and promoted to provide great value to customers and improve margin to our pharmacy owners. Download here.

Promotion 130

Promotion Management Balance Shopping 130

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

SEPTEMBER 19, 2022

Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Customer expectations of engagement and experience in retail are changing equally quickly.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

APRIL 10, 2022

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Chief digital officer Natalie Ashes’ role within the company has changed over the years. Resale economy.

Marketing 130

Marketing Promotion 130

Inside Retail

JULY 2, 2024

The Braze 2024 State of Customer Engagement in Retail and eCommerce report reveals insights to transform your approach to personalisation and lifecycle marketing, highlighting how top-performing retail and e-commerce marketers are anticipating market shifts and driving stronger customer engagement, retention and brand loyalty.

Customer Engagement 147

Customer Engagement Engagement Strategy Marketing 147

Inside Retail

DECEMBER 20, 2023

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. How do such communication failures come about in the first place?

Marketing 130

Marketing Social Media Management Engagement 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns. What is gamification?

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

JULY 18, 2024

Significant market trends are impacting retail businesses today – the migration of consumers online, supply-chain challenges and the cost-of-living crisis to name just a few – but there is a more obvious reason many retailers are struggling. Good planning tools arrive at consensus forecasts from every area of the business.

Planning 147

Planning Retail Sales Social Media Consumer 147

Inside Retail

AUGUST 20, 2022

It allows brands to process customer data in real-time, optimise relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. Are you ready to reimagine retail marketing?

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

JULY 1, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Establishing supply-chain ethics and responsible sourcing and publishing four Modern Slavery Statements since 2020.

Perspective 147

Perspective Strategy Management Promotion 147

Trade Show Booth Companies - Trade Group

OCTOBER 25, 2022

Download our white paper "Demystifying Trade Show ROI". But trade shows are marketing as well as selling environments. Experiential marketing is especially popular with millennials and younger generations. The rise of experiential marketing coincides with the rise of social media. FREE WHITE PAPER. Use swag to.

Promotion 98

Promotion Social Media Engagement Marketing 98

Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque. It’s free here online.

Consumer 130

Consumer Tailored Management Shopping 130

Retail Focus

DECEMBER 8, 2022

This results in reduced operational siloes, newly unlocked revenue streams, greater agility to respond to market opportunities and a faster Time To Market (TTM) in the product lifecycle.

Marketing 130

Marketing Management Consumer Retail Design 130

Inside Retail

JULY 26, 2021

Booktopia has entered into a non-binding agreement to secure a 25 per cent stake in Welbeck ANZ, WPG’s new standalone Australian subsidiary, which will see it distribute approximately 250 new titles each year and backlist 5000 titles directly into the local market. We get to control how the books are promoted, how much stock we want to hold.

Gifts 130

Gifts Marketing Planning Form 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

Marketing 52

Marketing Social Media Advertising Engagement 52

Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. But most of the providers currently operating in this space, such as Shopback and Cashrewards, cater to the mass market. “It’s

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Inside Retail

JUNE 29, 2022

While BNPL offerings are mature in Australia and New Zealand, due, in large part to the emergence of Afterpay, countries in South East Asia have new markets with room for incredible growth. It’s no surprise that BNPL has taken off at speed – giving rise to a highly competitive market. . But this could be the tip of the iceberg.

Consumer Electronics 130

Consumer Electronics Consumer Marketing Planning 130

Inside Retail

MARCH 21, 2023

With an established presence in the Australian market for over 20 years, Ebay has built trust, credibility and expertise in the market and is committed to growing economic opportunity for B2B, B2C and consumer-to-consumer business alike. Our seller Net Promoter Score has jumped 20 points in just a year. Download here.

Consumer 130

Consumer Promotion Merchandising Engagement 130

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Inside Retail

MARCH 13, 2024

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder has developed benchmark rates that allow a business to make sure they’re on par with the market. “We billion – about 10 per cent more than last year.

Advertising 130

Advertising Department Stores Display Marketing 130

Inside Retail

APRIL 14, 2023

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Last year, Go For Zero received the Telstra Best of Business Award for Promoting Sustainability in Queensland.

Advertising 130

Advertising Promotion Concept Marketing 130