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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Adapting to customer behaviours in 2022

Inside Retail

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Make your engagement strategy customer-centric. Optimise your use of customer data to tailor the experience to your customer.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246
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Retail holiday preparedness: Six tips to maximise sales events

Inside Retail

The report incorporates findings from dozens of published sources, as well as Amobee’s proprietary Brand Intelligence tool that analyses and correlates over 60 billion content engagements and consumption trends across the digital ecosystem of web, video, mobile and social – every single day.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10. Having a solid brand story is very important.

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How to reach customers at the time of purchase

Inside Retail

Digital screens in the physical world are more engaging, contextually relevant and have the ability to amplify the impact of other channels. Download the Retail Holiday Preparedness Report and learn how to maximise sales revenue regardless of your company type or size.

Strategy 246
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.