Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

JULY 25, 2024

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

Engagement 147

Engagement Flow Consumer Marketing 147

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

NOVEMBER 8, 2021

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. We went to Australian Post to develop downloadable express post labels.

Fashion 279

Fashion Engagement Strategy Consumer 279

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

MARCH 3, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. Customer loyalty is an ongoing relationship with your shopper, ultimately demonstrated by how willing they are to engage with and repeatedly purchase from you versus your competitors.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

JANUARY 10, 2022

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Here are some proven strategies for achieving versatility online: Integrate your offline and online shopping experiences.

Engagement 243

Engagement Strategy Tailored Shopping 243

Inside Retail

FEBRUARY 27, 2024

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Ma says Shein is very focused on the “everyday creator” strategy.

Social Media 242

Social Media Fashion Marketing Strategy 242

Inside Retail

APRIL 19, 2024

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Having a solid brand story is very important.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JUNE 29, 2021

Here are some strategies to reach customers at the time of purchase: Adopt an agile approach. While this strategy may require more real-time data, it will allow retailers to more quickly adjust business offerings to meet consumer expectations. If there’s one thing businesses learned from last year, it’s that nothing is constant.

Strategy 246

Strategy Tailored Shopping Marketing 246

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 16, 2021

The report incorporates findings from dozens of published sources, as well as Amobee’s proprietary Brand Intelligence tool that analyses and correlates over 60 billion content engagements and consumption trends across the digital ecosystem of web, video, mobile and social – every single day.

Advertising 236

Advertising Tailored Engagement Strategy 236

Inside Retail

JUNE 8, 2021

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy? You can download the report here. Indonesian direct-to-consumer retailer Saturdays is on a mission to transform the eyewear retail experience.

Expansion 264

Expansion Shopping Strategy Planning 264

Inside Retail

MARCH 23, 2023

Online represents the first major plank in the organisation’s growth strategy in 2023, and it is seeking to establish e-commerce hubs in all major capital cities over the next 12 months. When we do our research we find all types of Australians, from all walks of life, are engaging with charity stores,” he said. Download here.

Strategy 245

Strategy Fashion Other Shopping 245

Inside Retail

OCTOBER 24, 2021

Podcasts also provide a human element to the content listeners are engaging in, and Edwina does an incredible job helping bring these stories to life.”. whilst providing an engaging and entertaining way to connect with our existing community, and potentially a new community of women,” Dole told Inside Retail. Blow Bar Co.

Engagement 245

Engagement Expansion Marketing Advertising 245

Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Do you suffer from a fear of shoppers? At an individual level, they love them.

Consumer 246

Consumer Tailored Shopping Promotion 246

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Focus

MAY 30, 2024

Enterprise retailers reported a +4% increase, with 91% now deploying solutions to boost loyalty during the highly engaged post-purchase phase of the customer journey, as well as reducing ‘where is my order’ (WISMO) queries and protecting rates of customer retention.

Management 147

Management Customer Retention Strategy Engagement 147

Inside Retail

MARCH 13, 2023

Pfeiffer-Smith stepped into the MD job in July 2022, shifting across from a role as Endeavour Group’s chief strategy officer. In the future, we believe customers will still want to visit physical stores, but they will do so for experiences and to engage with others, rather than just picking up a bottle. Download here.

Engagement 244

Engagement Location Management Marketing 244

Inside Retail

OCTOBER 26, 2023

Thus, retailers need to set out the objective of each channel, she says – such as sales, engagement or awareness – and monitor activity on them to determine if each channel is underperforming or not. They told us: “It makes the whole engagement strategy work a lot more seamlessly”.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

JUNE 4, 2024

BigCommerce’s data from this year – benchmarked against data for the previous four years – provides critical clues for retailers to optimise strategies in line with current purchasing behaviours, cart abandonment trends, delivery needs, loyalty and rewards preferences, brand engagement, and social media effectiveness.

Social Media 147

Social Media Tailored Engagement Consumer 147

Inside Retail

JULY 27, 2021

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Download our white paper. A lot of retailers don’t necessarily fully optimise these aspects of their business. Click through to Scalene’s website for further info.

Management 234

Management Tailored Space Location 234

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Download the AI Trends Report For Ecommerce Marketers research paper here. Schanzer says many marketers seem unaware that such powerful tools are available for them to deploy in their customer engagement executions.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. The first principle of orchestrating the customer experience, in any industry, is that data must be the central point of your strategy. Today’s successful retailers have to provide “much, much more than what you are selling,” emphasises Bolduc.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

APRIL 26, 2024

You can download it here. Leveraging neuroscience to lead As CEO of Winning Group, the company behind Appliances Online, Winning Appliances, Winning Services, Andoo, ORA, Heelix, Rogerseller, Spence & Lyda and Home Clearance, Winning has been at the forefront of conversations around employee engagement and company culture for many years.

Strategy 147

Strategy Shopping Engagement Marketing 147

Inside Retail

DECEMBER 1, 2021

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. Change brings new opportunities. growing database of first-party data. growing database of first-party data.

Planning 26

Planning Advertising Engagement Strategy 26

Inside Retail

JUNE 14, 2021

Here, we chat with Sauerborn about the growth of the marketplace business and keeping consumers engaged beyond the pandemic. This opportunity to invest and build out is a part of our strategy with the Wesfarmers acquisition. Omnichannel is a really big part of our strategy. What was that like?

Pattern 246

Pattern Shopping Strategy Management 246

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. Using Klaviyo’s CDP, businesses can easily and quickly identify those different customer segments, the critical first step to engaging with them.

Engagement 130

Engagement Flow Tailored Marketing 130

Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. They engage in greater/more inspiring conversations because they trust your brand. Sources & Methodology.

Marketing 147

Marketing Engagement Contrast Consumer 147

Retail Focus

DECEMBER 8, 2021

According to the Global Customer Loyalty Report 2022 , more than six in ten (62%) businesses report that their loyalty programme has helped to keep customers engaged during Covid-19, with the effect most pronounced for brands running tiered programmes. The full Global Customer Loyalty Report 2022 is now available for download.

Customer Engagement 130

Customer Engagement Engagement Planning Marketing 130

Inside Retail

AUGUST 15, 2022

Customers view Black Friday as a chance to engage with new brands and save big on products or services they have been considering. Now is the time for strategic planning, smart segmenting, and a solid omnichannel marketing strategy that will position your brand for success. Test your discounts before the big day.

Strategy 130

Strategy Planning Shopping Balance 130