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The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.
Competition in digital marketing is fierce: 81 per cent of retailmarketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.
Retailmarketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.
This story is from our 2025 Australian Retail Outlook. Download the full report here. Every January, the US National Retail Federation hosts its annual retail Big Show in New York City, attracting about 40,000 attendees from all over the world. What about actual customer behaviour? So, our take?
Retailmarketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.
Adobe’s long experience in AI has seen it crunching data on consumer behaviour for well over a decade, with prediction algorithms applied to forecast what the market uplift is going to be for every year’s holiday season. Click here to download Adobe’s “The Great Acceleration” report.
Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retailmarketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.
If you think AR is simply for bored Gen Z consumers, think again, as interest is actually strongest among Millennials, who account for one in three of all retail spending in Australia, said the report. Meanwhile, the global AR-in-retailmarket is forecast to grow at a rate of 47 per cent between 2020 and 2027.
In this article, we will dive deeper into learning more about which video automation tools you can use for your retailmarketing strategy this year. Retailmarketers quickly realize how video transcription could save them time when presenting something new to their target audience.
Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retailmarket.”
The retailmarketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. You can download the full report here.
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