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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.

Strategy 246
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Decoding the global trends shaping the future of retail

Inside Retail

This story is from our 2025 Australian Retail Outlook. Download the full report here. Every January, the US National Retail Federation hosts its annual retail Big Show in New York City, attracting about 40,000 attendees from all over the world. What about actual customer behaviour? So, our take?

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Work faster and unleash your creativity like never before with Klaviyo AI

Inside Retail

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

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AI linked to soaring revenues during holiday retail boom

Inside Retail

Adobe’s long experience in AI has seen it crunching data on consumer behaviour for well over a decade, with prediction algorithms applied to forecast what the market uplift is going to be for every year’s holiday season. Click here to download Adobe’s “The Great Acceleration” report.

Consumer 130