Inside Retail

NOVEMBER 6, 2023

As Zebra Technologies’ downloadable e-book Lift Productivity and Improve Execution for the Next-Gen Workforce explains, today’s customers want retailers’ workforces to pick their goods, pack them, ship them, deliver them and return them – all without diminishing in-store service.

Pattern 299

Pattern Harmony Balance Line 299

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

Promotion 239

Promotion Line Advertising Management 239

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

MARCH 3, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. Customer loyalty is an ongoing relationship with your shopper, ultimately demonstrated by how willing they are to engage with and repeatedly purchase from you versus your competitors.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

Management 234

Management Tailored Space Location 234

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Retail Focus

NOVEMBER 29, 2023

As this demographic gets older and gains more disposable income, they have become a key audience for retailers to engage. At Aptos, our goal is to help retailers knock down walls between their offline and online retail operations to promote a better experience for shoppers whilst simultaneously ensuring higher profitability for themselves.

Planning 173

Planning Gifts Shopping Retail Sales 173

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Insider tip: Consider playing on the theme of April Fool’s Day by promoting a great deal with a theme like “this is no joke” or “not a prank”.

Marketing 130

Marketing Promotion Engagement Flow 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7

Social Media 130

Social Media Fashion Engagement Promotion 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. That might include an engagement scoring model, it might be the combination of more definitive metrics like click streaming combined with a site visit, removing or partitioning the understanding of non-human metrics, or the addition of soft metrics.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Download the AI Trends Report For Ecommerce Marketers research paper here. Schanzer says many marketers seem unaware that such powerful tools are available for them to deploy in their customer engagement executions.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

JUNE 5, 2023

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

MAY 19, 2024

Then we start getting into principles around pricing promotions. Why are the promotions different online than in a store? The power of apps Cook advocates apps as an important channel for retailers to optimise engagement. Why is the price different online to in a store?

Promotion 147

Promotion Engagement Shopping Perspective 147

Inside Retail

APRIL 13, 2022

Training your team is a significant investment, so it’s important to ensure that it’s driving the results you need, such as improved sales figures, growth in conversions, or net promoter scores. . Download: 3 Sales Coaching Tips for Busy Retail Managers. Is your goal to improve employee engagement? Eliminate your roadblocks.

Engagement 130

Engagement Promotion Retail Sales Management 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

OCTOBER 19, 2021

To meet rising consumer expectations, brands need to promote smooth customer experiences with automation, 24/7 responsiveness, and minimise friction on the journey to checkout. Download your free copy. The recent acceleration of e-commerce necessitates a reimagining of shopping flows, fulfilment logistics, and supply chain management.

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Fashion Reimagine Contrast Flow 147

Inside Retail

DECEMBER 20, 2023

Each of those solutions collects data about your customers and your business, from engagement online or via social media, purchasing history, delivery information, and payment preferences – not to mention general demographic information. Learn how by downloading the free Customer Data Platforms for Dummies today!

Marketing 130

Marketing Social Media Management Engagement 130

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Snap Retail

MARCH 30, 2021

However, Instagram users have 58x more engagement per follower than Facebook making it an attractive platform for businesses. Instagram Professional Account give business owners insights about their followers and content performance, easily create promotions & ads, and helps customers reach businesses with Contact buttons.

Promotion 80

Promotion Engagement Social Media Other 80

Inside Retail

MARCH 29, 2022

This includes ensuring that the customers: • Access the same catalogue and products; • Enjoy the same campaigns and promotions; • Are able to use their loyalty privileges; and. Truly a modern retailer would be able to engage in commerce anywhere and everywhere, with no limitations and boundaries, to engage the modern consumer.”.

Social Media 130

Social Media Engagement Shopping Concept 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Just about any industry you can think of has people of influence.

Marketing 94

Marketing Social Media Engagement Target Market 94

Trade Show Booth Companies - Trade Group

OCTOBER 25, 2022

Download our white paper "Demystifying Trade Show ROI". TIP 3: TRAIN BOOTH STAFF ON KEY MESSAGING AND ENGAGEMENT STRATEGIES. The booth staff will most likely have to engage with the judges, and they will definitely engage with prospects, so be sure to practice the elevator speech. FREE WHITE PAPER. Use swag to.

Promotion 98

Promotion Social Media Marketing Engagement 98

Inside Retail

OCTOBER 27, 2022

There will be 15 downloadable skins influenced by fashion, fantasy and adventure for players to collect. Fashion’s fascination with games is creating a lucrative avenue for awareness and engagement, which is no wonder, when the video game industry is estimated to reach $196.8 Games out in front. billion gamers worldwide.

Fashion 147

Fashion Form Promotion Consumer 147

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". Before the event, be sure to establish how much promotional material you will need (fliers, posters, videos, etc.), What is a product launch?

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

MARCH 21, 2023

DR: In 2022, we saw that trust continued to be important for our customers and that shoppers were engaging more with initiatives like Ebay’s Authenticity Guarantee, available on sneakers and luxury handbags. Our seller Net Promoter Score has jumped 20 points in just a year. Download here.

Consumer 130

Consumer Merchandising Promotion Engagement 130

Inside Retail

FEBRUARY 27, 2023

It’s all just commerce now With retailers using the online channel to promote engagement across the entire buying journey, the distinction between the online store and physical stores has become increasingly blurred. Engaging experiences that attract customers to the website or the store will only go so far. Download here.

Social Media 130

Social Media Harmony Shopping Department Stores 130

Trade Show Booth Companies - Trade Group

JULY 10, 2023

You will need to discover which tactics provide the best opportunity to engage visitors and how to combine those opportunities into a cohesive presentation. Once that’s finished, booth staff can engage visitors and answer any questions. Attendees want to be engaged at trade shows. Who is personable enough to be a greeter?

Engagement 97

Engagement Display Social Media Gifts 97

Retail Focus

MARCH 27, 2023

Shoppers now want to engage and buy from brands who act authentically. For further information on optimising cross-border strategies for success and how brands can build international consumer relationships that better meet the needs of today’s shoppers, download the full report: ‘How To Sell Direct In The Age Of The Conflicted Shopper’.

Consumer 130

Consumer Shopping Engagement Strategy 130

Inside Retail

OCTOBER 21, 2021

Additionally, retailers can expect promotional periods such as event days to be extended over a longer time frame as brands try to smooth out consumer demand. That suggests that with only a relatively small investment, brands can reach massive new audiences on social media to build trust, engagement, and desirability of their products.

Social Media 130

Social Media Gifts Shopping Consumer 130

Inside Retail

MARCH 21, 2024

Know your customer For today’s retailer, no matter the channel, knowing and understanding your customers and their needs is critical to tailoring strategies for optimal engagement. It’s free here online. The post Revealed: How retailers can satisfy consumers facing cost-of-living challenges appeared first on Inside Retail Australia.

Consumer 130

Consumer Tailored Management Shopping 130