Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

NOVEMBER 8, 2021

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. To read the full report, download it here. The future of customer service agents: .

Social Media 246

Social Media Customer Engagement Engagement Management 246

Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics.

Social Media 325

Social Media Advertising Engagement Management 325

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

MAY 10, 2022

In fact, engaging SMS marketing can have 10 per cent conversion ratios. To access more consumer insights, you can download the Klarna report here. Live shopping, SMS marketing, one-click buying appeared first on Inside Retail. SMS shopping. This is a hugely underrated opportunity for retailers.

Shopping 162

Shopping Marketing Consumer Engagement 162

Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Influencer marketing is another key tactic behind the brand’s social media success.

Social Media 242

Social Media Fashion Marketing Strategy 242

Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. They engage in greater/more inspiring conversations because they trust your brand.

Marketing 147

Marketing Engagement Contrast Consumer 147

Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. We went to Australian Post to develop downloadable express post labels.

Fashion 279

Fashion Engagement Strategy Consumer 279

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

Marketing 130

Marketing Expansion Planning Shopping 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Trade Show Booth Companies - Trade Group

JANUARY 24, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. Here are the best engaging booth graphics we’ve seen from walking countless exhibit halls. Javits Convention Center In New York City, NY.

Engagement 98

Engagement Display Social Media Color 98

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. said Lupe Prada, Senior Trade Marketing Manager for Gumtree. Key Recommendations to maximise Value in E-commerce.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

MARCH 14, 2022

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. The post Flora & Fauna founder Julie Mathers talks authentic marketing appeared first on Inside Retail.

Marketing 130

Marketing Shopping Engagement Line 130

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

Strategy 246

Strategy Tailored Shopping Marketing 246

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. Podcasts also provide a human element to the content listeners are engaging in, and Edwina does an incredible job helping bring these stories to life.”. Blow Bar Co.

Engagement 245

Engagement Expansion Marketing Advertising 245

Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. You can download a complimentary copy of the full report here.

Marketing 130

Marketing Outdoor Hobbies Social Media 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Pharmacy purchases would be a natural extension of managing one’s health via digital platforms. How to get started.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

MARCH 13, 2023

In the future, we believe customers will still want to visit physical stores, but they will do so for experiences and to engage with others, rather than just picking up a bottle. The 2021 IWSR Drinks Market Analysis No- and Low-Alcohol Strategic Study states that the volume of these categories in Australia increased by 2.9

Engagement 244

Engagement Location Management Marketing 244

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. Podcasting isn’t something to be dabbled in. Here are the tips they shared: 1.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

JUNE 8, 2021

We operate eight stores in Jakarta and plan to expand to more Indonesian cities; Our home try-on service offers an in-store experience but in the convenience of the customer’s home; Our customers also engage with us through chat to help purchase, assist in home try-on bookings, and answer any questions. You can download the report here.

Expansion 264

Expansion Shopping Strategy Planning 264

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

JUNE 16, 2021

The report incorporates findings from dozens of published sources, as well as Amobee’s proprietary Brand Intelligence tool that analyses and correlates over 60 billion content engagements and consumption trends across the digital ecosystem of web, video, mobile and social – every single day.

Advertising 236

Advertising Tailored Engagement Strategy 236

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are.

Management 234

Management Tailored Space Location 234

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Do you suffer from a fear of shoppers? At an individual level, they love them.

Consumer 246

Consumer Tailored Shopping Promotion 246

Retail Focus

MAY 30, 2024

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

Management 147

Management Customer Retention Strategy Engagement 147

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. You can download the report here. The partnership growth opportunity. Miss out at your peril.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

DECEMBER 17, 2023

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. At that point, it can be difficult to access, analyse, and use effectively,” he concludes.

Engagement 130

Engagement Flow Tailored Marketing 130