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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Gaming can help marketers: Collect valuable customer data. Increase sales and revenue.

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Why adopting unified email and SMS solution is essential to engaging customers

Inside Retail

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

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As shoppers hunt for value, are retailers up to the task?

Inside Retail

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). This means retailers should compete on other forms of value that consumers can’t get anywhere else, which is why customer experience is so important.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Founded in 2008, Shein (originally SheInside) started out as a wedding dress business.

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Ear to the ground: Why more brands are turning to podcasts

Inside Retail

Podcasts also provide a human element to the content listeners are engaging in, and Edwina does an incredible job helping bring these stories to life.”. whilst providing an engaging and entertaining way to connect with our existing community, and potentially a new community of women,” Dole told Inside Retail. Blow Bar Co.

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Work faster and unleash your creativity like never before with Klaviyo AI

Inside Retail

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Part of the problem appears to be that marketers’ attention has been captured by the introduction of OpenAI early last year, arguably the most commoditised and popular form of AI on the market today. It’s shiny.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. How to create a successful podcast.