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5 Ways to Create Engaging Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. We’ve also seen people take pictures in front of these media walls, like celebrities at movie premiers.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. People are more likely to act in ways to avoid social pain than seek pleasure.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

This makes it essential to deliver value to attendees when they stop by your display. Produce a host of social media notifications. Develop a page on your website dedicated to the trade show, your attendance, and have all social posts link to this page.

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Festivalisation: Putting a Spin on Traditional Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". With the advent of social media, it’s no surprise people are placing more importance on experiences now that they can share their travels and doings with a wide audience. There are jazz festivals, chili festivals, and movie festivals.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". The rise of experiential marketing coincides with the rise of social media. Need help getting your Global Pet Expo display “Best in Show” ready? TIP 4: USE EXPERIENTIAL ELEMENTS IN YOUR BOOTH DESIGN. Be creative as possible!

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The Hottest Marketing Trends from 2023 KBIS/IBS  

Trade Show Booth Companies - Trade Group

Walker adds, “Before we came to the show, we worked with the KBIS app to make sure we were making the right connections, and we were big on social media.” Their biggest goal for exhibiting at KBIS was to raise brand awareness.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Also highly focused on direct response actions like purchase or sign-ups.