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FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. We’ve also seen people take pictures in front of these media walls, like celebrities at movie premiers.
Let’s face it, the rise of “social” media has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. People are more likely to act in ways to avoid social pain than seek pleasure.
This makes it essential to deliver value to attendees when they stop by your display. Produce a host of socialmedia notifications. Develop a page on your website dedicated to the trade show, your attendance, and have all social posts link to this page.
FREE WHITEPAPER. Download our whitepaper "Demystifying Trade Show ROI". With the advent of socialmedia, it’s no surprise people are placing more importance on experiences now that they can share their travels and doings with a wide audience. There are jazz festivals, chili festivals, and movie festivals.
FREE WHITEPAPER. Download our whitepaper "Demystifying Trade Show ROI". The rise of experiential marketing coincides with the rise of socialmedia. Need help getting your Global Pet Expo display “Best in Show” ready? TIP 4: USE EXPERIENTIAL ELEMENTS IN YOUR BOOTH DESIGN. Be creative as possible!
Walker adds, “Before we came to the show, we worked with the KBIS app to make sure we were making the right connections, and we were big on socialmedia.” Their biggest goal for exhibiting at KBIS was to raise brand awareness.
FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Also highly focused on direct response actions like purchase or sign-ups.
FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize socialmedia to create buzz.
Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" 4. Keep your display simple, clean, and focused on the key message you want to convey.
FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely. AUSA’s SocialMedia Impact Another aspect of the event that blew away all expectations was the socialmedia reach this event produced.
FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. Within these categories, Otakon attracts a diverse and passionate crowd eager to explore the latest trends and products in the industry. Plan to exhibit at Otakon 2024?
Offer valuable resources like whitepapers, case studies, or industry reports in exchange for contact information. Set up a themed photo booth or a creative backdrop that encourages attendees to take photos and share them on socialmedia, tagging your brand. SocialMedia Why wait until after the show to engage?
However, beyond the impressive booth displays and well-crafted presentations, one vital element can make or break the success of any trade show endeavor: Networking. Networking is the art of forging connections, building relationships, and capitalizing on opportunities through social interactions. It’s a pretty impactful message.
FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" Determining your booth’s purpose and message Do you want to showcase a new product, build brand awareness, or generate leads? Calculate the percentage of your target audience from the total number of attendees.
If you want a complete breakdown of where the money goes in terms of categories (food/drink, hotel, display and shipping), download our WhitePaper on Cracking the Code on Trade Show Budgets for more information. Estimated budget for Acme Trade Show: 1,600 x $130.20= $206,320. Analyze and decide! You’re almost finished.
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