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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. Explore questions like: What does my target customer value?

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This is particularly evident during the opening and closing ceremonies, when national symbols and traditions are prominently displayed. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Building brand communities through social media, customer clubs, and events strengthens these bonds. It motivates curiosity and exploration.

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5 Marketing Strategies To Help You Find New Customers

RetailMinded

When done right, people will be attracted to the displays and vibrant colours among other in-store efforts. You can partner with other businesses just to target your brand name to gain traction among your target market. Leverage Social Media. Consider Partnerships.

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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

Nestled within the upscale Gangnam district in Sinsa-Dong, Supreme’s first store in South Korea features floor-to-ceiling windows with the brand’s iconic red logo prominently displayed above the entrance, and an array of captivating artwork inside.

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Indian vegan beauty brand Pilgrim reveals what’s next after raising US$1.6m

Inside Retail

At the same time, Pilgrim listens closely to what the local market wants. These days with social media, we can have a continuous dialogue with our consumers. As a brand, Pilgrim is trying to bridge the gap and bring a level of authenticity to its products for this target market.” . Looking to expand.