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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location. Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

Marketing 130
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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. These days, people seek connection, values and identity in brands rather than merely in objects.

Curate 130
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Why third spaces are the retail trend to tap into in 2025

Inside Retail

It comes as retailers and consumers adapt to a post-pandemic world and younger generations display interest in non-digital spaces and growing financial independence. Gathering customer data beforehand is a great way to ensure that the third space is tailored to create the right offerings.

Space 147
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New year, new goals: Elevating CX and team expertise in 2025

Inside Retail

Use this data to make the shopping experience more relevant and engaging: Personalised recommendations: tailor product suggestions based on individual purchase history or browsing behaviour. Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. These values reflect what the brand stands for and the principles that shape decision-making. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.