Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. These initiatives draw foot traffic and create notable interactions.

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Curate Social Media Space Layout 130

Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Social Media Strategy Engagement Marketing 273

Inside Retail

JANUARY 1, 2025

Dynamic content: optimise your website and email communications to display content that aligns with customer preferences, such as location-based offers or recently viewed products. Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled.

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content.

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Social Media Artistic Fashion Display 264

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

FEBRUARY 17, 2025

The themes on display are often indicative of the global trends affecting consumers and retail. Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.

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Social Media Department Stores Consumer Shopping 130

Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

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Social Media Gifts Promotion Strategy 264

Jahabow

OCTOBER 21, 2024

Expect more retailers to adopt strategies like “buy online, pick up in-store” (BOPIS), curbside pickup, and fast home delivery services. In 2025, social commerce will continue to rise as consumers turn to social media for entertainment and shopping.

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Social Media Visual Merchandising Display Consumer 72

Inside Retail

MARCH 12, 2025

Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. What does this signal for Viv for your Vs brick-and-mortar strategy? IR : How did the retail partnership with Whole Foods come about?

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Beauty and Health Consumer Social Media Line 130

Inside Retail

MAY 5, 2021

However, retail expert Danny Lattouf, chief strategy officer at The General Store, believes that Disney’s stores may have lost their way over the years, leading to their eventual closure. I think it is a good move for Disney. Consumers are still shopping Disney, but they are now purchasing online.”.

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Apparel Social Media Strategy Consumer 246

Inside Retail

AUGUST 22, 2024

This is particularly evident during the opening and closing ceremonies, when national symbols and traditions are prominently displayed. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

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Unity Engagement Social Media Apparel 260

RetailMinded

AUGUST 10, 2021

Therefore, a lot of focus needs to go into strategies to improve your online storefront. Strategies For An Online Storefront. You can use these top five strategies to improve your online storefront: . The font, products, product description, and other information should display on a phone like it would on any other device. .

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Strategy Social Media Shopping Other 113

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. A point-of-purchase display is an excellent way to convert shoppers into buyers. What Are POP Displays? Point-of-purchase displays are one of the most effective forms of retail advertising. Businesses often earn more in sales than they spend on the displays.

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Display Advertising Promotion Strategy 98

Creative Displays Now

FEBRUARY 17, 2023

Displaying your products in major retailers like Home Depot or Lowe’s exposes them and your brand to thousands of potential customers. Considering how you want to display your product is the first step. Home improvement displays must be high-quality and eye-catching and meet the store’s specifications.

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Display Promotion Advertising Color 98

Inside Retail

FEBRUARY 8, 2024

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Abbe’s team has incorporated an Advent Calendar into the packaging for a beverage company client.

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Social Media Gifts Display Marketing 279

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. When done right, people will be attracted to the displays and vibrant colours among other in-store efforts. The beauty of influencer marketing is that it works alongside other marketing strategies.

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Strategy Marketing Social Media Advertising 98

Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. Like other legacy brands, they invested in magazine editorials which drove shoppers into stores, where sales would be converted through personal selling and glossy displays.

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Department Stores Advertising Social Media Contrast 277

Creative Displays Now

JUNE 9, 2022

But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase. What Is a POP Display?

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Display Merchandising Advertising Color 98

Creative Displays Now

JANUARY 10, 2023

When you have a display advertising campaign, it’s crucial to monitor the results. A customized retail display is always an excellent choice for promoting your service or product. A customized retail display is always an excellent choice for promoting your service or product. What Is ROI?

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Display Advertising Strategy Social Media 98

Inside Retail

AUGUST 21, 2022

The Sephoria event program has been created to highlight diversity, foster inclusivity, and display Sephora’s differentiated product assortment. What began as static media has turned into something social, immersive, and interactive. We still love physical products after all, especially makeup and skincare products.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

SEPTEMBER 12, 2024

For our Melbourne Central store, we have created an experiential environment so our customers can touch, feel and experience the products on display. With the powerful influence of social media on beauty trends, we’ve introduced the ‘Hot On Social’ fixture – a dynamic, curated showcase of trending products.

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Curate Shopping Tailored Social Media 262

Inside Retail

JUNE 29, 2021

However, when logging on to both websites prior to publication, both were slow to display information, which could signal difficulties dealing with increased web traffic. Building up this trust doesn’t happen overnight or by accident, according to Bowden, “it takes clear strategy and constant work on the brand to deliver results like that”.

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Social Media Consumer Shopping Management 230

Inside Retail

JUNE 26, 2024

He said brands are using a balanced mix of live-streaming, personalization, and time-restricted pricing strategies to attract modern Chinese shoppers, whose product knowledge and advanced digital nativeness surpass their Western counterparts. This is not the first time the country has cracked down on wealth-flaunting influencers.

Social Media 113

Social Media Artistic Display Strategy 113

Retail Focus

SEPTEMBER 2, 2024

PPC is widely used in e-commerce, search engine marketing, and social media platforms like Google Ads and Microsoft Advertising. Customised Strategies: Top agencies tailor their PPC strategies to meet the unique needs and goals of each business. It’s a way to buy visits to your site rather than earning them organically.

Advertising 130

Advertising Social Media Tailored Strategy 130

Retail Focus

NOVEMBER 22, 2023

These temporary boutiques not only display products; they also convey a sense of sophistication and exclusivity. Adorned with holiday-themed decorations, interactive displays, and engaging activities, these spaces resonate with customers seeking an elevated and memorable shopping journey.

Social Media 162

Social Media Gifts Jewelry Shopping 162

Inside Retail

FEBRUARY 4, 2024

The report noted that consumers are most likely to try offerings like in-person loyalty programs (61 per cent), in-store dining options like a coffee or wine bar (48 per cent), and interactive displays, kiosks, or activities (29 per cent). This story was originally published on Inside Small Business.

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Social Media Consumer Planning Shopping 244

Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

Social Media 130

Social Media Marketing Jewelry Merchandising 130

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. According to Lee, the goal is to set the business up for success for the next 90 years. “We

Perspective 246

Perspective Social Media Promotion Engagement 246

Retail Focus

AUGUST 20, 2024

Set to launch in September, this significant signing underscores Hammerson’s strategy to broaden the use and purpose of its destinations through innovative brands, market first concepts and cultural partnerships. Customers will also be able to enjoy personalised one-on-one skincare advice from staff specialising in Korean beauty.

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Expansion Social Media Concept Location 147

Retail Focus

OCTOBER 7, 2024

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. Gucci’s AR app allows for virtual shoe trials, and their Gucci Circolo pop-up features themed rooms with interactive displays that emphasise the brand’s connection to art, cinema, and music.

Social Media 147

Social Media Curate Engagement Strategy 147

Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

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Visual Merchandising Merchandising Display Social Media 147

Creative Displays Now

SEPTEMBER 15, 2023

When marketing your products, developing strategies that help you reach audiences in all channels is essential. Channels brands may use to connect with customers include: Email Ads Social media SMS texts Cross-channel marketing works by sending related messages through different channels. Communicate between channels.

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Social Media Display Texture Strategy 98

Inside Retail

SEPTEMBER 13, 2022

I believe that social media has been a powerful activator, providing quite literally anyone with the opportunity to launch a brand if they feel so inspired. They’ll see multiple museum-inspired display cabinets showcasing our entire collection of silver, vermeil and fine jewellery.

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Design Space Social Media Expansion 246

Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

Display 76

Display Merchandising Advertising Visual Merchandising 76

Inside Retail

MARCH 21, 2023

Let’s take a look at some of the key strategies you can execute to safeguard your e-commerce program this year. Consumers are continuing to use more digital touchpoints too, from social media and digital ads to chat and customer forums. Among younger consumers, social media (e.g.,

Social Media 147

Social Media Consumer Advertising Strategy 147

Inside Retail

MAY 25, 2023

Expect to see big-box retailers in Australia playing catch up to the FMCGs and building coherent screen strategies as part of their retail media mix. Clean store policy Currently, many stores operate a ‘clean store’ policy where the retailer tightly controls the message and the type of display or merchandising in-store.

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Design Social Media Visual Merchandising Display 130