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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Train your staff to engage with attendees, answer their questions, and promote your products or services.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

This makes it essential to deliver value to attendees when they stop by your display. Promote Attendance Well before the show doors open, you can begin to encourage attendees to swing by your booth. So, the crowds at B2B trade shows are going to grow, and attendees of all ages feel that B2B trade shows are important.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Still, a brick-and-mortar location remains a place where sales are made. Once completed, a new endcap display appeared. In a smaller space, everything needs to be carefully considered: the signage, promotions, product placement, etc.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Overall, paid search advertising stands as a cornerstone of modern business promotion.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". In general, there are three strategies for using promotional items effectively. The best promotional items incorporate all three. Here are some more ideas on choosing relevant promotional items. TIP 5: GIVE RELEVANT SWAG.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

In our exhibit, we included a corn hole game, which fit the personality of our display. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Oooh, Ahhhh Of course, a primary trend that trade show directors and event coordinators want to tap into is emerging technology.

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Proper Trade Show Etiquette: The Complete Guide  

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Common everyday life etiquette is learned and not something you’re born knowing; so many walks of life have different forms of politeness and niceties. Courtesy is displaying good manners and being polite in various social situations.