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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

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Make Your Brand An Experience With Digital Signage

Promotion Tech

Digital signage delivers: Interactive Displays: Imagine browsing a touchscreen display to customize products or explore features in detail. Live Social Proof: Displays can showcase real-time reviews, customer testimonials, or trending items, making shopping feel both personal and exciting.

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11 Ways to Promote Your Trade Show Booth on Social Media 

Trade Show Booth Companies - Trade Group

The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly. You can also use this area for sanitiser, welcome signage and information, and product displays. Regularly conduct audits of the store to see what is working and what requires improvement.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels. Send product recommendation emails based on browsing behavior.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.