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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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11 Ways to Promote Your Trade Show Booth on Social Media 

Trade Show Booth Companies - Trade Group

The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly. You can also use this area for sanitiser, welcome signage and information, and product displays. Regularly conduct audits of the store to see what is working and what requires improvement.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Introduction Significance of Store Windows in Retail Retail displays evolved from the simplicity of handwritten signs strategically positioned both inside and outside stores during the 1800s. Retailers rely on the talents of designers and artists to create displays that are not ordinary. Ghalia BOUSTANI.

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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says. There are a lot of unknowns.”

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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

Retail workers have access to information about products, promotions, and pricing instantly. For example, Bloomingdale’s has an interactive display in their windows, where customers can “try on” different pairs of sunglasses simply by standing in front of the screen. Introducing low-code tools.

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