Remove Display Remove Promotion Remove Social Media
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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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Make Your Brand An Experience With Digital Signage

Promotion Tech

Digital signage delivers: Interactive Displays: Imagine browsing a touchscreen display to customize products or explore features in detail. Live Social Proof: Displays can showcase real-time reviews, customer testimonials, or trending items, making shopping feel both personal and exciting.

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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

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11 Ways to Promote Your Trade Show Booth on Social Media 

Trade Show Booth Companies - Trade Group

The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly. You can also use this area for sanitiser, welcome signage and information, and product displays. Regularly conduct audits of the store to see what is working and what requires improvement.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels. Send product recommendation emails based on browsing behavior.

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Linking these feel-good sensations with the brand even when people are wearing the clothing elsewhere.

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