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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. “The current promotion was for a discount that was applied about five years earlier,” the consumer advocacy group said.

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The Creative Retail Awards and Save The High Street partner to promote the importance of store design and display in independent retail

Retail Focus

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. To be inspired, creative and quirky – making retail fun.

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How digital displays are helping physical retail bounce back

Inside Retail

The ability to touch and feel products in-person, and converse with experienced retail staff has always been invaluable,” said Phil Gaut, senior director of display and brand memory, Samsung Electronics Australia. . Display screens: The secret sauce in modern retail. Contactless self-service.

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How Morespace tackled empty shops, vandalism and promoted local businesses

Inside Retail

The products are displayed in vacant shop windows, are visible through cut outs in decals, and remain in place until the space is leased. Passersby can then purchase the products and services through QR Codes that are displayed in the exhibition. Crystal said that over 500 people visited the online stores, via QR codes, over lockdown.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly. You can also use this area for sanitiser, welcome signage and information, and product displays. Regularly conduct audits of the store to see what is working and what requires improvement.

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Personalised, product-specific promotions are twice as likely to convert UK shoppers compared to general sale discounts

Retail Focus

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Introduction Significance of Store Windows in Retail Retail displays evolved from the simplicity of handwritten signs strategically positioned both inside and outside stores during the 1800s. Retailers rely on the talents of designers and artists to create displays that are not ordinary. Ghalia BOUSTANI.

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