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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail.

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Video Walls for Trade Show Exhibits: 8 Essential Questions for Optimal Execution 

Trade Show Booth Companies - Trade Group

Like any element of a display, if a video wall is not utilized thoughtfully, it will just become noise. How will a video wall improve your display and the message you are trying to convey? Where will the video wall be in your display? Where you want the video wall to be displayed will influence the products you select.

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Top 10 Agricultural and Farming Trade Shows in the U.S. 

Trade Show Booth Companies - Trade Group

Various educational seminars and workshops will also be available, covering topics like innovative technologies and financial planning. . FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI".

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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Otakon 2024 Dates 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. Plan to exhibit at Otakon 2024? It’s a chance to showcase your latest offerings, receive feedback, and build brand recognition. Don’t just exhibit.

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Custom vs Modular Exhibits: Which is Best for You? 

Trade Show Booth Companies - Trade Group

In short, custom exhibits and modular exhibits are two different approaches to constructing and designing the all-important exhibition booths and displays at your next trade show event. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibit Frequency: Occasional vs. Regular Are you a regular at trade shows?

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IRE 2023 Exhibit Design Checklist for More Booth Traffic 

Trade Show Booth Companies - Trade Group

Yeah, yeah, IRE is a great show and brings in leads for the business, but how much time do we really need to plan for the event? FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". For example, don’t start planning your exhibit design until the goals and budget are settled.

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