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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail.

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Top 10 Agricultural and Farming Trade Shows in the U.S. 

Trade Show Booth Companies - Trade Group

Various educational seminars and workshops will also be available, covering topics like innovative technologies and financial planning. . FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI".

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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IRE 2023 Exhibit Design Checklist for More Booth Traffic 

Trade Show Booth Companies - Trade Group

Yeah, yeah, IRE is a great show and brings in leads for the business, but how much time do we really need to plan for the event? FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". For example, don’t start planning your exhibit design until the goals and budget are settled.

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Hot Takes & Predictions for ExhibitorLIVE 2023 

Trade Show Booth Companies - Trade Group

They’re often coordinated by small event planning teams. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" ExhibitorLIVE 2023 conference agenda The 2023 edition of ExhibitorLIVE will take place in the Kentucky International Convention Center, Louisville, KY.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

If you plan to exhibit at the Orange County Convention Center in Orlando for GPE 2023 and want to win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Be creative as possible!

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Video Walls for Trade Show Exhibits: 8 Essential Questions for Optimal Execution 

Trade Show Booth Companies - Trade Group

Like any element of a display, if a video wall is not utilized thoughtfully, it will just become noise. How will a video wall improve your display and the message you are trying to convey? Where will the video wall be in your display? Where you want the video wall to be displayed will influence the products you select.

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