Lids unveils first NBA physical stores in Australia
Inside Retail
AUGUST 4, 2022
American sports retailer Lids – which operates the US NBA’s flagship stores – has opened Australia’s first, in Melbourne, Victoria with a second planned for Sydney later this year. Lids’ president, Brittan Maughan, said the company recognised a growing ‘appetite’ for NBA goods in Australia and expanded that into a retail offering.
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