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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264
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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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The VM & Display Show 2024, a crucial event for any industry focused on elevating their physical space

Retail Focus

Scheduled for April 16th-17th, 2024 at London’s Business Design Centre, the Visual Merchandising and Display Show is not just an event; it’s a pivotal gathering for any industry aiming to enhance its physical spaces. This makes the show an invaluable experience for all attendees, irrespective of their industry.

Display 147
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How retailers can win even before the ‘first moment of truth’

Inside Retail

But perhaps more importantly, trade marketing skills like visibility, shelf placement and trying to secure off-location. By this, I mean understanding the importance of display, merchandising and category management and how these impact the job to be done with the media. All of which still holds true today.

Outdoor 130
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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Tailored 245