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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. “The current promotion was for a discount that was applied about five years earlier,” the consumer advocacy group said.

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How digital displays are helping physical retail bounce back

Inside Retail

The ability to touch and feel products in-person, and converse with experienced retail staff has always been invaluable,” said Phil Gaut, senior director of display and brand memory, Samsung Electronics Australia. . Display screens: The secret sauce in modern retail. Contactless self-service.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly. You can also use this area for sanitiser, welcome signage and information, and product displays. Store exteriors should be clean, contemporary and welcoming.

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Why Window Displays are Vital to Retail Stores

Retail Focus

As such, the window displays became even more important since it’s a potential customer’s contact with the store. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand. Why are Window Displays Important?

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Revisited: Microsoft Experience Centre, Regents Street, London

Retail Focus

To the left clean uncluttered demonstration areas promote the latest Microsoft surface laptops, providing clear information and the ability to interact with the product. Easily identifiable by the Xbox colour palette, this informative area is an ever-evolving tribute to the popular Microsoft gaming culture.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.

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Creative Displays Now is a Display Provider for Lowe’s and Home Depot

Creative Displays Now

Displaying your products in major retailers like Home Depot or Lowe’s exposes them and your brand to thousands of potential customers. Considering how you want to display your product is the first step. Home improvement displays must be high-quality and eye-catching and meet the store’s specifications.

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