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Achieving Business Goals: Media Marketing

Retailing Insight

Types of Media Marketing Digital Marketing Digital marketing is an overarching term for any kind of promotional activity that leverages the internet as the messaging channel. Influencer marketing is the practice of working with influential people to promote brands, products, or services. growth in 2023.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.