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Why contextual targeting is the future of digital advertising

Inside Retail

Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend.

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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system. “To This has become a highly valuable strategy for London Fashion Week, as it offers more relevant channels for engagement and increased connection beyond runway shows.

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Going Digital in Real Life – 2021 Shopper Survey from Reflect Reveals What Consumers Want from Their Retail Experience

VMS

Of those who do the majority of their shopping online, nearly 50% say that informative, interactive displays would be the most enticing feature for them to shop in person. The complete report will be revealed in a live webinar to be held on Thursday, October 7, hosted by Bob Sanders, Chief Operating Officer at Reflect.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

They want an engaging shopping experience that is tailored to their specific needs. Experiential Retail: Shoppers now expect more than just products; they want an engaging retail experience that provides entertainment, education, and interaction. These elements play a crucial role in sustaining customer engagement and interest.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

They want an engaging shopping experience that is tailored to their specific needs. Experiential Retail: Shoppers now expect more than just products; they want an engaging retail experience that provides entertainment, education, and interaction. These elements play a crucial role in sustaining customer engagement and interest.

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Achieving Business Goals: Media Marketing

Retailing Insight

The goal of social media is to grow an audience and engage with them. Some popular types of content marketing are: Blog articles Webinars Videos Your own podcasts or radio shows Interestingly enough Social Media advertising is touted as a ‘must have’ but that is mostly by social media marketing companies and social media sites.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.