Remove Display Remove Engagement Remove Sporting Goods
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Dick’s Sporting Goods Knocks It Out of the Park with “House of Sport” Experiential Concept

VMS

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

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Retail Display Ideas for Sporting Goods Stores

Jahabow

In the competitive world of retail, creating captivating displays is crucial to attracting customers and driving sales; this is especially true in sporting goods stores, where shoppers seek products and an immersive experience that reflects their active lifestyle.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation. Take your staff on the journey.

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What’s in-store for 2022? How the store will evolve in the age of digital acceleration

Retail Focus

Research in 2021 from Pricer revealed that 57% want digital engagement in the aisle to improve CX and inform purchasing decisions. As sporting goods retailer INTERSPORT has found, using digital at the shelf edge to help customers enhances both customer experience and improves efficiency of in-store operations.

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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

Of course, there is one other essential player in this equation — the people who make the retail displays that invite shoppers to engage with the sunglasses, see how they look in the mirror and then pop them into the shopping cart. Our new displays give a fresh curb appeal to our merchandising strategy. Director Club.

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Case Study: Staples Innovation Table

Rose

PROJECT BACKGROUND: Visual Creations and Rose Displays (VCI-Rose) had already collaborated with Staples on the office supply giant’s high-profile initiative to change how consumers view their stores. It also demonstrates our ability to design and manufacture high-quality — sometimes extraordinary — displays and fixtures.

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Teamwork is Key in Retail Innovation

Rose

Dick’s Sporting Goods Case Study. A fascinating example of this is Dick’s Sporting Goods, which has been working on a series of ambitious prototype stores and fixtures. The sports and fitness giant wanted to design an experimental, interactive sporting goods store that Dick’s itself would have trouble competing with.